Tackling Distribution Channels—Which Place? Applying the 4 P's of Marketing to Apps, Part 2b

Because the AppStore is the only store that we are allowed to actually sell our iOS apps directly, many developers choose to only list their products in the AppStore. However, by doing so, a developer has ignored many distribution channels where an app can be marketed. In addition, if a mobile developer is on a different platform, many app stores exist for which to list apps. In my last post I covered designing the shelf space of the Place “P” of marketing. In this post I'll suggest various first tier (app stores) and second tier distribution channels in which to target the Place application of marketing.

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